Let’s make some mighty crucial claims before we go deep into our ted talk 2.0.
Branding your photography business is vital. That’s it. Period.
Now, why am I going around making such bold claims, you might wonder?
So, if you think about a few years back, hiring professional photographers to cover your event or take your professional shots for resumes and other work-related matters was a proper thing.
Unfortunately, though, as digitalization reaches a new peak each passing day, you realize that gone is the time where you just had those mini pocket cameras or video makers.
Today, even your tablet or mobile has a much sharper and high-definition camera from which you take super high-resolution pictures. In short, photography companies aren’t as much of a sought-after today.
With a lower rate of survivors and a few unbeatable industry premiums in the industry,
Let’s look at the brighter side of things, though. Why focus on just the limitations, after all?
Because survival as a photography firm is difficult today, you must do whatever it takes to stay in the market and grow.
What’s good about it if you aren’t socializing and making more clients, right?
With tough conditions and the thirst to thrive and boost your earnings, there’s one primary approach you can implement. I say you brand your photography business.
If you’re confused as to where to start, take a chiller and stick with us. Below we offer you some creative tips to establish successful branding for photographers and their businesses.
Outshine others and attract your audience with a force that leaves your competitors astounded.
Let the guide begin.
Apart from the reason that today’s mobiles are offering some of the most brilliant camera and picture editing features,
There are a few more causes of an overall decline in the importance of hiring professional photographers.
Why is knowing the reasons crucial?
Well, you know what they say. Know your enemy to defeat it ultimately.
First- or should I say the second reason is the neck-to-neck competition. Excelling in photography is now considered a leisure activity, a matter of interest for people owning or renting out digital cameras.
Some of them have even started freelancing and offering competitive rates for their paid photography services.
Next comes the inability of a few photographers to keep up with the technological evolutions. Present time means a continuation in acquiring more skills and techniques.
For some tech-savvy professionals, it might be easy. But, for the rest, it isn’t the case. For those unable to learn more advanced computer and camera techniques, well, they’re losing their competitive edge and hence are finding it harder to remain relevant in this field.
That is the point from where things start getting interesting. Buckle up, photographers.
Branding acts as an effective tool to overcome challenges and expand your business. It’s one of the best marketing tools when it comes to promoting your photography business.
Make your business a brand that your audience finds satisfaction in a sort of prestige as they hire you to take pictures for them.
You build a brand and a name for yourself; you’ll automatically climb up the profitability ladder and distinguish yourself from your competitors.
Also, let’s make one thing clear. Being a startup or a small-scale photography business has got nothing to do with branding. No rule states that only big firms can establish their brand name and awareness.
Think of yourself as a consumer. You don’t just and ALWAYS buy designer products. But you do go for the branded items or services no matter how ordinary the need might be.
For instance, you want to hire a carpet cleaner. There are high chances you opt for a business that offers a premium service and has built a name in your locality.
You might have heard so much about them from your neighbors or friends. In short, even though it’s a small family-owned carpet cleaning firm, it has high credibility with so many recommendations from people around you. So, naturally, you will hire them for your carpet cleaning as well.
That is how branding works for photography businesses as well. You establish a brand for your firm, have people vouch for your services, and see how this influences your audience into hiring your services as well.
A notable reputation, customer retention, more popularity across your area, and rising income:
These are just a few of the benefits branding your photography business can lead to.
An interesting read for you: Branding guidelines work as a guiding light. A detailed analysis
After understanding ‘why to brand’, let’s talk about ‘how to brand’.
When it comes to creating a brand for your photography business, there are a few essentials and must do’s you must never ignore.
Here they are:
As you make plans to start building a brand for your photography services, don’t jump right into it.
First, take out a paper and scribble down what you are, your vision, and your mission statement.
Just think, why are you in this field and not a pro at something else? What do you get from capturing artistic imagery? What inspires you to do your job? What do your services represent to you?
As you answer these questions, you’ll automatically understand how you are going to target your market. Your content and how you structure your message to deliver it to your consumers will come in a natural flow.
And then, as you create awareness about your photography service.
We know that branding requires effective content and successful marketing. But, the foundation to develop it all starts by identifying your target audience- the end-users. Determine them, study them and their needs. For instance,
If you are a photographer for birthdays and low-scale, more casual gatherings like bridal and baby showers,
It would be best if you came up with branding strategies that:
Attract parents or persuade the bride’s friends that you are perfect for being in charge of clicking memorable and desired shots for their event.
We’ll elaborate more on the ‘why hire you’ part below. Make sure to stick with us till the end, alright?
This point, right this one, is the crux of branding.
*Que the drum rolls*
Photography branding is one of the most beneficial tools you can apply for your photography business. Let me tell you why. What is photography branding, though?
To give a brief overview,
Photography branding involves developing a sort of emotion and influencing the cognitive behavior of your audience as you promote your message. For photographers, using photography branding can open doors to pure success.
Back to our discussion:
You absolutely CANNOT afford to undervalue logo designing for your firm. No matter what industry or field of work you operate in, every business needs a legit logo.
A charming photography business logo will make miracles happen for your business. The amount of online traffic and walk-in customers you are bound to experience will shock you. That’s how important a perfect logo is.
But wait, let us introduce you to a logo’s soul mate: a fantastic tagline.
If you want an incredible boost to your photography business,
Just like your logo, you must develop an ultimate and impressive tagline. Tagline and logo go hand-in-hand.
They both must define your personality and every value you stand on.
If you’re fishing for some creative hacks to consider for your logo building, we are here to wash away your worries.
First and foremost: choose the perfect colors. This includes the font color for both your tagline and logo.
Though, make sure the color shades are sort of consistent for your overall branding strategy. You want people to see a set of colors and immediately go, “Oh, it must be XYZ Photographer.”
Plus, your color scheme should help show your logo and make your tagline visible and easy to read. Imagine people not understanding what you’ve written because while the background color of your logo is orange, your text is written in yellow.
Uh, no, please. May we all be saved from this nightmare.
Some of the logo never-dos include:
Be yourself and be unique. You aim to outshine others, not operate in their shadows, right? For this, don’t go for standardized and boring logos. Add some depth and versatility. Better yet- hire professionals and let them do this job for you.
They know the logo designing more than us. Allow them to use their expertise to come up with a custom logo for your photography business.
If you’re searching for skilled photography logo makers because you wish to ace your photography branding, Get your perfect photography logo design here.
Just because something works for everyone else doesn’t assure you that it will work for you. Also, think outside the box and be creative. Why follow when you can lead, right?
You can take guidance from what kind of logos your competitors are creating, but that’s it. Experiment a bit and see if the exact logo designing trends are working for you or not.
Here let’s continue with the ‘Why hire you’ bit I left unfinished above.
To ensure you design your photography branding to be flawless and smooth, focus on your message. Your message is what will add distinctness to your business.
You can opt for any style which you think best reflects you. From sophisticated and professional to humorous and vibrant, there are so many vibes you may wish to highlight in the eyes of your customers.
So, as you post images on your social media, you must think of the emotions these images would arise in your clients. Thus, it would help if you chose the appropriate pictures that showcase your mission statement and deliver your message efficiently.
I know you all are already aware of the importance of a website. But still, let me make sure I’ve done my job at offering you a comprehensive session about branding anyways.
To ensure your branding mission sails gloriously, be available on the internet. From websites to social media platforms, be easily approachable for your customers. If you’ve already got a website created, check its usability.
Make sure your website has high functionality, has a gadget-friendly layout and is overall very engaging. These steps improve your organic traffic and enhance how quickly you develop a brand for your photography business.
You may find it helpful: Why do I always Develop Custom WordPress Websites from Scratch instead of using Premade Themes?
Just as I wrap up our heart-to-heart, let us now venture on some of the don’ts of branding.
To our intelligent photographers,
Do make notes, please.
Getting a license for your business has become a basic necessity. It protects your brand from all likely breaches and violations.
Just think about it:
You put in your efforts and dedication to establish a marvelous brand and logo for your photography business, only for another organization to steal it. And worse, you can’t even sue them because on what basis? You hadn’t even bought a trademark for your brand in the first place.
Also, because the internet has allowed everything to be present, in reach of billions of people, plagiarism and copying your efforts is not a hassle anymore- just a few clicks away, sadly.
You can’t please everyone, and that’s okay and normal. Plus, professional photography targets a niche market in a way, meaning that you can’t standardize things.
Showing uniqueness and something that differs you from others is what you’re going for.
Now, when this happens, be prepared. There might be some who love your branding and some who don’t. Don’t ever lose hope, though. This is all part of the business. Art is not objective. And there is no definite answer. Photography doesn’t have any black and whites. All that matters is that at the end of the day is the extent of influence you can cast on your target audience.
Branding your photography business is about highlighting your values and forming a bond with your customers. And nothing should come in between this.
While adapting to changes and evolving is crucial for your business’s longevity, it doesn’t mean you let go of the values you stand on.
Following trends isn’t enough to stay in the limelight. Keeping up with the trends while staying close to your originality and roots is what helps you grow and sustain.
My talk with you ends here. I sure hope you understood how beneficial branding is for the flourishment of your photography business.
Now is the time you plan on marketing strategies that assist your business reach new heights and revive the demand for professional photographers.
Digitalization and virtualization have led to great opportunities- for every business, honestly. All that is needed is that you get out of your comfort zone, let your innovative streak on the loose and see wonders happen.
For branding your photography business, get in touch with us. Trust us; you won’t regret your decision as you watch with glee how we help boost your firm’s market share.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.
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