There are businesses with a great idea but poor market recognition and there are those with fantastic presence.
All because of branding!
Whether you’re an existing business or a Soon-To-Be-Operational startup, you must’ve already known the importance of investing in a logo design and branding service, right? Otherwise, you wouldn’t be here on this page trying to understand the logo price and how branding services work to make your company a success.
I get it, the abundance of options has made things difficult for you to pick the right branding package and figure out the correct logo price.
I’ve tried my best to simplify everything from picking up the right branding service to understanding the right logo price for your brand. So, let’s begin and see what each design platform can offer you in the quest of giving your brand an invincible appeal.
I’m sure you’d have heard different stories regarding branding, how a logo represents your brand and how it’s all a made-up concept. So, why not first understand how having a logo design and a fantastic branding service works in favor of your brand.
Here are some key facts about how a logo and branding service can help your brand grow:
We discussed the reasons to invest in branding services and logo design and I hope that you’re clear on this decision now.
Your mind would be flooded with thoughts like “where can I find designing services” or “what options are there for branding services and affordable logo price?”.
After all, you’re spending money and you want to spend it wisely to stay in your marketing budget. So, it’s totally normal to think this way.
Here are some key options that I’ve tried to break down to explain how each one works and which would be the best option to go with.
The very first step for finding the right logo price and branding service is to opt for online marketplaces such as Fiverr. There, you can search for a designer, a branding savvy seller and get the job done. There are tons of options when it comes to online marketplaces such as Upwork that allows you to start a project and receive bids from different users having the needed expertise. Also, you may opt for Toptal or PeoplePerHour that work on the similar mechanism but are popular for better quality checks and swift ticket resolving methods.
There are literally so many options but the real question is if they’re worth giving a chance especially when you’re starting a new company and can’t afford to make a mistake? Let’s look at both the sides of using an online marketplace:
Some of us are already secret artists and tools like Canva make everything look very simple and easy to do when it comes to designing a logo. You can literally create an account, choose a template, and design more than just a logo all for a nominal monthly charge.
In fact, there are various online graphic design tools that you can use to eliminate the heavy logo price issues and design a branding package for your startup yourself. You’ll easily find a template, tweak it a little bit and turn it into a personalized graphics that contains your logo design or color theme. So, who would want to search for an expensive branding service when they can do everything by themselves, right?
Let’s evaluate it critically and look at the pros and cons before making any conclusions.
And if you’re not satisfied with online marketplaces or graphic design tools, you can always trust creative branding agencies for logo design and branding services. One of the benefits of hiring these creative branding agencies is that you’ll find their services exceptional and receive additional marketing ideas that can up your branding standards.
Yes, you may be worried about higher logo design prices and expensive branding packages but not all branding agencies try to empty your bank account. All you’ve to do is invest some time in researching for the right agency that matches your budget as well as offer creative branding results.
Here are some pros and cons that you may consider while picking this option for your brand’s logo design and branding services.
In fact, I was expecting you to ask this so I can begin with explaining the mechanism behind the pricing a branding agency uses.
But before I share the pricing estimates with you, I’ve something to say!
You’ll find branding agencies charging extremely low and companies with as high prices as a country’s GDP (Okay, I’m kidding).
And the pricing greatly depends on the agency’s reputation and your willingness to spend on your branding.
Here’s the detail you need to understand the exact logo price and branding service cost:
I’ve divided the companies and logo prices into 3 categories so you can have the right (Or nearly correct) idea of expenses.
A logo design, alone, can cost between $5-$50 (if you opt for a cheaper designer) and goes up to $5000/- if you don’t want to compromise on the quality. And if you’ve a big (really big) budget, you may even find designers (or agencies) charging between $20,000 to $30,000 for a logo design alone.
Here you can explore more about the logo design cost: Cost of Logo Design In 2021 – How much should you pay?
You got the logo design price idea but what about the whole branding package if you’re looking to cover all the essential services from the same agency?
Let’s understand it below!
Here are the items that you’ll ask an agency to design for branding purposes:
Now understand what each item would cost you if you have them designed separately:
And this makes the whole branding packaging cost between $1350 or $25,000-$200,000 if you hire an expensive branding agency.
In case you don’t want to risk the branding part of your company and decide to go for an agency, let me share some key tips. Follow them and track the best branding agency in town to expect the best branding results against your investment into your brand.
So, this was all that I had to share and I hope now you’ll understand how a logo price is decided and what particularly you need to see in a branding package.
One last advice before you leave this page and continue your hunt for a fantastic branding agency!
Instead of getting each branding item designed separately, try locating an agency that offers you a bundle containing all these items in the package. This way, you’ll get the best work from the same source and pay a single amount.
If you’re in search of a good branding agency for logo design and branding packages, folks @ FullStop Inc. can help you out so reach out to them and start your branding project.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.
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