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Since Grab and Dough is a sub-brand of Batterlicious, the main problem is the logo design. The leading brand has a specific, well-defined logo with a very eye-catching business logo design. But, the part of this brand needs a more striking and aesthetic logo design. This has made their aim of achieving more customers without having to elaborate who they are and what they do, not explainable. The company hired a graphic designer to overcome this problem, but there was no way he made corporate logo cookies more attractive for the traffic.
The business logo cookies created by the designer appeared to be very tedious, unentertaining, and obscure. The design is required for covering the packaging of candy bars and jars.
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