Every brand needs branding. Okay where haven’t we heard that before? I’m sure every entrepreneur is aware of at least this much information by now so I won’t bore you with what you already know. However, what most ...
Are you a new brand? Is your target audience Gen Z? Are you using Instagram for business? Yeah, Instagram! Now don’t give me that strange look as you can’t use Instagram to give your brand a boost. Instagram is one of ...
There are 100 years old automobile brands such as Ford, Groupe Renault & Volkswagen and then there’s Tesla! It started in 2003 and in less than 2 decades the company managed to secure a $711 billion market cap as of ...
Companies never thrive on metrics like cheapest prices, widest consumer reach and best products in the world, only. It’s the brand's purpose that sets them as a superhero in consumer’s eyes! Orkut ruled the social media ...
Mirror, mirror on the wall, who has the most returning customers amongst all?
Wouldn’t this be great if every business had such a magical mirror or some mystic powers to drag back the old consumers? Sadly, there aren’t ...
Brands are like humans where some are awesome and some are (less) awesome! But what makes the popular brands stand out and what causes them to appear unattractive and a creative disaster? It’s the visual identity that ...
Designing dreams, not just homes! Oh, I think I just coined an impressive slogan there, no? Will it make you want to explore more about my interior design brand? My point? Branding isn’t an option, it’s a necessity. As an interior designer ...
While we were all debating over natural beauty and cosmetic surgeries, skincare brands took the argument to their own advantage. The beauty industry saw an opportunity and they shot right at it for anyone who wants to ...
As the world starts losing its color, brands and customers are going greener. Since the time that global warming started to threaten life on earth, people have realized how crucial it is to become more responsible and ...