One of the common questions that I have come across from business owners is that despite equipping their marketing and sales team with the best resources, they fail to deliver as per their expectations. This failure I believe goes down ...
Have you ever been walking on a sidewalk or driving car on a highway when suddenly a stunning billboard caught your attention? Before you try to be a business owner, you have to be an audience first. What is about that billboard ...
The business today is very different from how it was 20 years ago. Your company could exist and be glad that it is roping in customers, but what would you do when the customers started to trickle?
And the trickle then goes down to zero! ...
A public school is not barred from becoming the best school in the vicinity. From a school logo to the various programs, you add to the curriculum, everything plays a role in making the school the next best. A public school is a brand ...
When was the last time you came across a familiar brand and could not recognize it? Did you experience a déjà vu moment looking at a business name but had no recollection of how it looked in the past? Have you not heard ...
McDonald’s started in 1954 and today it has more than 36,000 branches in over 100 countries. The tagline of McDonald’s ‘I’m Lovin’ it’ holds true in the hearts of its customers. It’s the number one restaurant in the world ...
Branding a probable heavy sounding word with loads of intricate working and mechanics operating this 5-letter word. Understanding the crux is the key. And for that, you need a marketing guru (read me) to guide you! So, let's ...
Cosmetics play a significant role in beautifying the individual. Makeup helps one feel confident in their skin, whereas skincare works well for self-care and self-esteem needs. Whether it is the blue eye makeup on the Egyptian paintings ...
Coronavirus has changed the world and there is no doubt how it has shaped the marketing industry as well. The year 2020 started with the same situation as it is ending with no proper cure for the pandemic. Considering the situation ...