Last Updated on June 9th, 2020
In the age of competition and technological development, markets are flooded with ever-increasing numbers of people, offering all kinds of products and services. E-commerce is one of the things enjoying their peak in the modern world. All types of products and services are at your fingertips and all thanks to E-commerce. With this development, shopping and services are much more than simple visits to the age-old physical stores. To cope up with all the gigantic competition and innovative strategies, a business website is the need of the hour.
In short, if you want to beat the deafening roar of business competition and get the lead in business, a well-developed business website is your essential ‘weapon.’ Let us ponder the different aspects to highlight the importance of a website in this year 2020!!
The whole of humanity is facing a strange and painful situation of Covid-19. This fast-spreading virus has not only created problems but has also changed the trends of life. Going out of home, especially in crowded places, is a high risk for the health and lives of people. When a deadly invisible virus can attack you from anywhere, why would you like to go out and risk your life?
As a result, online shopping is proving to be the best way to stay away from this deadly enemy. People all over the world prefer shopping online. Thus, in this situation, what would be better than logging in to a website, check the details and get your desired products at home.
Almost all the businesses are going ‘online,’ including the products of daily usages, such as grocery and medicines to stuff, such as clothing and electric appliances. Thus, your wisdom for your business can be judged by your understanding of the importance of a website.
Web-stores are a great source to get the attention of possible customers. People prefer to have a little browsing trip to the store before a physical visit. They get an idea about the nature, options, and price range of the products available with the seller. People in any region of the world can see the products and buy according to the possibilities. A well-developed business website providing all the necessary details and delivery options will satisfy the customers to place an online order.
You can’t even link all the people of a single city to the products in your store. Thus, a limited clientage will be available to you. In comparison, your products will be visible and accessible for a large number of people worldwide through the website. Right?
Apart from enhancing the clientage, a business website is an excellent source to increase the customer satisfaction of the existing customers. Instead of spending time and energy on physical visits, people can easily browse through the website and get an idea about the new and existing product availability. They can even order online and enjoy the product at their doorstep without facing any hassle of physical visits.
Another benefit of the website will be the 24/7 availability for the customer and clients. People can get details and information at any time of the day and night. Thus, your business and services will be around the customers anytime they want. Isn’t it a blessing?
Frankly speaking, managing a whole physical store is not an easy task. Coping up with all the management and workers takes a toll on your time, energy, and pocket. You can cut out all these issues! Just develop a website, sit back on your chair, and relax. You can simply make your business move by processing website orders. No extra effort is required other than delivering the required stuff from your storage to the customers.
You can easily receive the payments through plastic money options and online banking systems. Your bank account will be directly credited. This will be pretty safe and convenient for you.
Secondly, the internal systematic software will help you to record and synchronize the inventory. This will eventually save you time and energy. Moreover, it will be much easier on your pocket by cutting short the expenses of inventory count.
Developing and maintaining a physical store is pretty expensive. All the taxation, billing, overhead expenses decreases the profit outcome of the business. On the other hand, a website causes nothing more than development and maintenance expenses which are far less than maintaining a physical store. It smartly elevates the sales and final profit while creating a prominent decrease in the expenses. Thus, a website is a smart tactic for the betterment and success of the business.
Let me share a magical business idea! You can even sell the products which are not in your possession or not in your warehouse!! Sounds interesting? You can simply develop a nice website with all the required details. Once you get the orders, you can buy the products from the real owner. Caution: If you are a Muslim there are some shariah laws applicable as forward-selling is prohibited in Islam which you can learn from any qualified Mufti (Scholar).
Now, you can get them to deliver to your place or even directly to your customer! This will not only create a decent profit pool for you but also enhance the overall business of the market. And-all this can be done through a WEBSITE!!
After reading all the above benefits, many people will say that they can get the same benefits from a page on social media. Many businesses are working through simple pages on Social networks like Facebook and Instagram. No doubt, you can run your business through these pages. However, they can’t compete with the edging benefits of a website. Let us have a look at the comparative advantages of a site;
Unfortunately, you are not the real owner and controller of your social media business page! Social media men like Mark Zuckerberg are the actual owner of your business page. A minor error from your side or any change in the policies may pull carpet beneath your feet, any time! Yes, all your efforts, clientage, and the ‘review stars’ will just be ‘Gone with the Wind.’
On the other hand, the website will be your ‘property.’ You can design and manage it according to your requirement and choice. Thus, these pages can’t compete with a proper website.
Search Engine Optimization is the process that enhances the reach of the website in search engines like Google and Bing. There is a crowd of businesses and entrepreneurs. Markets are flooded with possible sellers for each product. Searchers seldom go to the second and third search pages. To save your business becoming a mob roaming in the outskirts of the crowd, you should get your website ranked on the first page. Imagine the gigantic flow of billions of possible clients towards your business! SEO is only possible for a website and not for social media pages. So, to get the lead in e-commerce, a well-developed website is the demand of the day.
Wise men say that the first impression is the last. You can not underestimate the importance and impact of a well-developed and impressive website. Customers always get a feeling about the products from the outlook and design of the website. There you go with an added benefit of a website. It will help you to win the customer by grabbing his attention. Goodwill and credibility will be a consequent achievement for your business.
The website has numerous benefits for your business. The ready availability of products and services for customers, better management, and lesser expenses result in increased clientage and profit output. Moreover, the website is much better than a simple business page on social media. The SEO possibility and real ownership of your e-store are the cutting edge features of the site. In short, a well-developed business website is one of the essential needs for a successful and flourishing business.
All the best wishes for your business and website development!! If you still not sure how to work your way up to the world of website development, we are here to help. Our highly skilled team of web developers have already got website development down to a fine art.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.
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