Initially the brand name was The Silver Smith, which later changed to The Ring Lab. The Ring Lab is a wonderful jewelry store based in Sydney, Australia. Run by Julian Halfacree, it’s a fine name in the line of handcrafted jewelry.
Fullstop was approached to create an impactful brand identity and build a high-end ecommerce website.
The mood boards provided us ground to proceed with the sketching process. Client wanted us to somehow combine Octopus, Anchor and Ring into an stunning brand mark.
Client was blown away with the initial sketches.
We received an overwhelming response from our client as the initial concepts were presented. The 1st concept was chosen as winner. However, the client asked for a major change at the final stage and that was the change of the brand name. A request was made to change the name from The SilverSmith to The Ring Lab.
We gave a professional finish to the name alteration with an addition of lab tube in other end of the tail.
Great websites always start with a creative brief. Considering client requirements, we decided to use Shopify for The Ring Lab.
Using overall look and feel we developed a mood board and after the mood boards, it was time to translate those ideas into reality. We started with developing wireframes i.e the layout and functionality of the website on paper and pencil.
It was on our priority list to make the website look fresh and authoritative. Company's wonderful new logo, stunning product photography, simple and user-friendly layout, convincing call to action buttons, scalable and flexible navigation, and highly customized e-commerce system helped us to achieve the desired results.