Customer trust? Okay, let’s begin with it!
Are you currently running a business or planning to start one? Well, I am sure that you might be considering all the big factors, for instance, how am I going to market my brand, what am I going to sell, where am I going to sell them, will I need a website, and so on.
Are you thinking of the logo? Well, don’t feel petty, but it’s the normal approach of people. They think of all the big things before coming to the small things, which are in fact, the most worthy of all attention.
A logo might seem small, but it has a huge impact on your overall brand identity. Ever wondered why Pepsi, Coca Cola, Chanel, or any other brand never change their logo as per the changing trends? Well, it’s not something that you can get bored of.
A logo defines your brand. It’s one thing that people see and instantly recognizes, so there is no chance that you can keep changing your logo. Logo making is not so simple, it takes time and effort. It all seems like a small thing, but it is not and requires as much attention as your website needs.
If you’re planning on starting your business, then keep the artwork at the end of the to-do list. It needs your attention as much as any task to build a brand.
In this article, you will learn how a logo can help your brand in increasing customers’ trust.
As a business, you share a relationship with your client. Now, can you imagine a relationship without trust? No matter if we talk about personal life or a professional one, trust plays a key role in all of them.
Gaining consumers not only seems difficult but takes a lot of energy and effort to achieve. We all have heard of the phrase, ‘customer is always right’, and it’s true.
If you want your customer to keep coming back to you, you have to gain their trust to turn them into loyal clients. If you’re successful to maintain a genuine relationship with your customer that has trust as a key component in it, then you’re already acing in the market.
Have you heard of ‘word of mouth’? Your business can flourish overnight if you’ve one good and loyal customer. One customer’s loyalty to your brand is enough to make 10 other customers.
Businesses that do not form an emotional connection with their customers do not truly understand the meaning of customer loyalty. The marketing is no longer limited to advertising only. The business owners have to think from their heart about their customers if they plan on touching their hearts.
Content is one of the best ways to deliver your message, but there is another thing that you might not be paying attention to.
Often ignored, but it has the potential to get you some amazing and loyal customers in no time. In the next section, you will learn about how a logo can add value to your brand in a way that increases customer loyalty.
You may find it interesting: 9 Reasons why I think your start-up will fail without a professional logo?
If you’re not aware of it, let me tell you. Attaining customer loyalty is not as easy as it may sound, it’s much more complex than that. Customer loyalty is not a piece of cake and if you want a customer to turn into a loyal one to your brand, you need to first catch their attention.
Now, do you really think that people read a lot of content or watch your 10 minutes long video unless it’s extremely engaging? No! People today are extremely busy to read your 1000 words long article or watch the video that you posted, but that does not mean that we stop doing it.
An effective and fast way of grabbing your audience’s attention is through your logo. A logo can catch anyone’s attention in just one glance. Have you ever looked at a logo and remember it until now? That’s the kind of impact a logo can have on a person’s mind.
You already know the first thing about the logo. Let’s move to the other important benefits that a logo has to offer to develop brand loyalty.
A wrong, non-engaging and unattractive logo is the worst thing you can do with your brand. If you want your customer to never forget about you, you need to make sure that your first impression in the market is unforgettable.
A logo needs to be aligned with your brand’s reputation and idea. Are you a clothing brand, furniture brand, or a fast-food brand? Depending on your business type, you need to work on the color theme and design.
Your first impression matters a lot and investing in it is never going to disappoint you. Choosing the right colors is extremely important for your brand and the right design that gives out your idea is a must.
Your designer needs to make sure that he is putting in all his energy to deliver your message to your audience. Unless it catches their attention, you cannot move to the next step of gaining customer loyalty.
Every brand has a logo and there is a reason behind it. The logo serves as the head of your brand, it’s like the face that people instantly recognize in the market.
Now, do you want to go headless? Obviously not.
The logo is the foundation of your business and unless your foundation is strong, your customers will never trust you. If you want to achieve the attention and loyalty of your customers, make sure that your brand logo gives out the right message to them.
Some brands work on a soft tone, while, others go wild in the market. You need to decide the tone of your brand and once that’s done, only then you should start working on your logo.
Yes, the foundation is laid down first, but with the logo, we recommend you to leave its making for the last step unless you have an extremely strong business idea.
So, customer loyalty highly depends on how strong your foundation is and how you are marketing it.
If people are not going to remember you, how are they going to be loyal to you? Brand loyalty is not achieved if you’re not consistent with your branding strategy. If you want your customers to keep coming back to you, you need to show them something great for that.
Consider yourself in their shoes and think of how many brands or ads you see on your social media profile? But how many of them do you actually remember by logo? I am sure very few of them.
If a logo can be easily memorized that does not mean that people will remember anything that you will through at them. Telling a story is extremely important in today’s world and with your logo, you have the opportunity to do it.
In case you’re telling the right story and putting out the right thing in the market, then you’re definitely way ahead of your competition. A good logo design can be easily memorized that can allow people to distinguish between you and others.
You are no longer the only one in the market, therefore, having a unique logo is an extremely important thing.
Last but not the least, your logo makes you stand out in the market. How many brands are like KFC or Cartier? How many brands are as famous as Louis Vuitton? How many designers are making their name in the bridal couture as Vera Wang?
The logo of these brands is enough to tell people their story. It’s enough to make them stand out from any other brand in the market. Using the right marketing tactics and staying consistent with your logo is the key to making a home in people’s brains.
No matter how great of a logo you have, if you keep changing it or you’re not doing the right marketing with it, then it’s useless. Do right by your brand by doing right by your logo. It’s necessary if you want customer loyalty.
An essential read for you: Merchandise Branding: Why Is It So Important For Your Brand?
Logo design benefits are many and one of them is gaining customer loyalty. However, it’s not enough to get your customer to trust you. In all honesty, it takes more time and effort to gain customer loyalty through your design. If you want to get them to trust you in an instant, all you have to do is be nice to them!
Simply put, right?
Would you trust a brand yourself that does not respond on time or is not resolving your queries? If you are planning on building customer trust, then here are some tips that can help you a lot in the long run. Follow them and you will see how people will quickly start to trust your word and your brand.
No matter your logo looks or how beautiful and interactive your website is, giving out value and quality is necessary. Customers never compromise on quality. If you want your customer to be loyal to your brand, then your only chance is to not disappoint them.
Will you ever shop from a brand again that sells the wrong or low-quality product? Will you ever trust a brand that lies to you about their products or services? Not only does it make you lose your customer, but greatly hurts your brand’s reputation.
When it comes to brand reputation, you have to be very careful in what you’re doing with it. A bad reputation can make you lose customers overnight, so make sure you’re not playing with it.
As mentioned above, you have to maintain a good relationship with your audience if you are looking forward to building customer trust. Now, is any relationship ever complete without good communication?
You have to utilize ways and marketing tactics to talk to your customers. Furthermore, it’s important to pay attention to their requests and inquiries if you want them to trust you.
Although you can achieve some of it out of logo design benefits, what’s next? You need to make sure that your customer service is top-notch to get your customers to trust you.
Coming to another important point to get you customer loyalty, make sure to never lose consistency. You need to create a sense of familiarity in your customer’s minds if you want them to trust you. Every brand’s reputation is at stake that does not bother to take care of it.
Remember that your customer is coming to you for a particular problem, so make sure you’re able to resolve it every time. The brand personality, tone, and value should stay consistent at all times.
Social media is the best way to get your customers to acknowledge your efforts, learn about you, and build a relationship with you. The content that you are producing and all your marketing tactics should be focused on gaining the best out of social media.
There are several social media platforms such as Facebook, Instagram, Twitter, Pinterest, and others where you can market your products/services. If you want to get customer loyalty, then social media is a free medium that can help you achieve it in no time.
Any business that provides a personalized experience to clients is always close to their hearts. If someone is giving you what you need, then they are obviously going to keep coming back to you. A personalized experience makes the customer feel the respect that you have for them as a brand.
You can always get sales, but it’s more important to pay attention to customer service and experience. If your customers are receiving the best of customer service from you, then there is very little chance that they will forget about you.
Do you give out incentives to your customers? Some brands offer discounts on customer’s birthdays or on completing a target of sales. No matter how rich the customer base you have, everyone loves discounts.
If you want your customers to remember you forever, then make sure that you give out some incentives from time to time. An incentive can make your customer feel important and it can help in building customer trust.
Sometimes brands turn crappy once they have achieved their goals. Although it should be the other way round.
When you have a brand to grow, there is no way that you can compromise on anything. Once you have achieved your goals, you have more burden on your shoulder to maintain your reputation.
One negative experience of a client can bring your years’ long hassle and struggle to a point zero. Do you want to work all over again? One dent in your reputation can put your whole brand at risk.
No matter if you’ve recently started your brand or you’re already at the top of your game, make sure to never lose your grip. Keep investing in your marketing, your design, customer service, and other things that make your brand the best.
You should also read: How Logos Affect Brand Equity
Building customer trust is not a piece of cake. It takes years to build a reputation in the market and maintaining it is the real task. If your design is not getting all the attention, then make sure that your customer service does.
A logo design is an important entity of any business and ignoring it might be your worst mistake. If you want your brand to flourish in the market, then make sure that you do not make any compromises.
Customer trust cannot be achieved without proper marketing techniques. If you plan on becoming the next big hit in the market, then make sure that you’re investing in the right way.
Bring the best designers and marketing people on board to do the job for you. Consider it a one-time investment before you reap the fruit for the rest of your lives.
Consider your customer the ones who you have to serve even if they are wrong and you will see positive results in no time. So, are you ready to create an excellent reputation for your brand in the market and gain a lot of customers? Start small and grow eventually if you truly wish to see the results.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.
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