Why Is Visual Identity More Than Just Your Logo Design?

Do you think why do I need to put so much effort into the logo design and lesser in the market that I own? Where did I go wrong with the increasing sales? All answers lie here. Your competitors achieve success is mainly the alluring emblem made with right everything, colors, animations, illustrations, images, etc.

Preliminary, the customer will opt to shop from your brand; the first look is what matters the most—first impression is the last impact. If the logo does not match your aim, the idea falsifies your selling criteria. The brand icon conveys an imprecise accuracy, which is already a big no-no from the customer.

The progression rates get an optimistic approach after the brand has successfully conveyed its message through the digital presentation. The communication chances reach high mountains, and retailing services all get the benefit of the doubt. That’s just me putting my two cents in the thought, but if the thought and idea do not correctly envision, the preliminary effects encounter gorged pictures.

Now let’s get into the idea about Visual Identity.

What Is Visual Identity?

Visual identity is the graphic representation in an icon or logo form to widely put forward the main idea of what the brand is about, or how it operates its sales. The brand is what it is. Before the reviews start coming out after the sales, the most enticing persuasion is the logo’s visuality. The logo wavers everything encircling the brand, what it is, what the retailers are, how the staff work.

The emblem made of different fonts, classically put together to enhance the virtuality of retailers’ central theme is outcasting. This idea will propose emotional as well as persuasive access. In significant practicality, the brand’s logo attracts customers, implements sales, and increases revenue.

The whole plea articulates around the savvy protocols of logo design. No effort, no provision as to what the probable concept is. The potential clients will ignore the “trying to be” professional logo design and instead look to getting a sale from competitors. The related purpose of custom logo design is not just to put together some fancy fonts, fill in clip-arts, and shape to desire.

Visual Identity Graphic Design

Visual identity

Elements of Visual Identity

The logo cannot be all colors and art. The few elements to bring forward the brand’s actual plan are necessary. Randomly choosing the colors instigates unprofessional coerce, which is often very invaluable.

Try perceiving it by mixing colors but not arbitrarily. Focus on the backbone as to why and what the brand is. Be creative. Initially, your luck might run out of ideas, but your designs won’t. Make progress every day by blending fonts and colors but don’t escape the theme.

If you still don’t get it, here is how best logo designers envisage emblems.

Visual Identity Elements

Elements of Visual Identity

Graphical Presentation

As an image, the graphics are optimized through raster-based software like Adobe Photoshop Adobe illustrator, After Effects, etc. These tools mainly conclude pixels that will profoundly affect your design after various shares.

The logo may consist of an animation that only you can make and highlight the brand’s casual and general aspects. The graphics are about digital illustrations and enthusiasm from the representor.

Typography & Typeface

A single font may work at the best of it. But, when two to three combinations join artistically together, the emblem gets unbeatable. Pushy fonts that are too thick or too thin make the logo lose its actual motive.

Correct it again and again. Keep downloading fonts from different sites, and once you find the soul of your design, go for it. You will make it not only a competition for your competitor but also win hearts and revenue.

Brand Visual Identity

Colour Palette

The best logo design company generally proposes the significant merging of different essences. The right shade with hues virtue and congruous shades are all benefitting the sole intention of your identification.

The colors connect the buyers emotionally and intellectually. Mixing a few shades of dark and light can divulge integral points. Mainly it is suggested to darken the corners and brighter the center. You can go with your art but do not forfeit consistency.

Visual Identity Guide

Colour Palette

Relevant Images

Real-life Pictionary is preferred over the digital as it is more attractive and feels functional. In addition to graphical animations, imagery can also add salt to the pepper. The unusual approach after looking from the eye of a buyer is substantial.

In the case of a clothing brand, the identity can soulfully benefit additional revenue after the buyer imagines themselves in that adequate design. Besides the clip arts, if the logo boosts directly with a single image, it will become a bullet shot from the firearm hitting the aim.

Features of Visual Identity

The logo designer initiates the actual motive of brand investment plans. The brand identity is more dignified with the right visual identity. If you are looking to meet your competitor’s ranking, act as a customer. Find the faults in your logo and de-ranking issues. This will help you negotiate within yourself and overcome the liabilities of the previous designer.

Visual Identity Graphic Design

Features of Visual Identity

Gain The Trust Of Customers

The customer must be able to put trust in the amplified brand. The logo may be revealing only the tip of the iceberg, but in reality, the tip is what’s attractive for accompanying further plans. The color schemes, and appropriately shifting the same industry’s different brand logo are essential to lead integrity.

To premeditatedly avoid too much pressure on the customer, the practical way of launching the main idea is only through custom logo design.

Unique And To The Point

The side by side working companies can raise competition, and the customers no longer demand another brand’s identity. The similarity between logo designs might confuse the newcomers and fail to differentiate what the brand is offering.

The creative logo design has to be unique and elegant. The idea of the icon is not efficient if it is made with just a relevant Pictionary only. Find the real grounds of your brand, change colors, act as a customer, and work delicately on adding and removing fonts. Once done, welcome the client.

Consistent In Design

The logo service you opted to have your emblem styled from has not made enough effort to maintain the consistency. It might be the color, the clip-art, or in some cases; the visualizer felt asleep after overworking to take it off the head.

The style icon has to cover traditional as well as social media. Go back to where it went wrong, and correct it. It may be your only chance to provoke vending. Don’t let it get out of your hands.

Avoid Misinterpretations

In certain times, the scrutiny leads to observing minor inappropriate visual aspects. It may be a misinterpretation by wrongly adjusted alphabets, or the message may not be as highlighted as the designer tried to fabricate it.

Overall, the logo must look the same with the eye of a 9-year-old and yourself. If there is a bad vibe coming out of it, compel your logo designer to make amendments.

Make the Viewers Understand Your Brand Theme

The visual identity is existentially more than just a logo design. The sole aim, targeted audience, affectionate protocols, all are included exclusively in that emblem. When you have invested your time and filled all the requirements from your client’s idea, or made one for yourself, it would take you above clouds in sales.

Several companies are bidding every day for proffering the critical designs. Keep yourself fully knowledgeable about what you like and dislike in the competitor’s logo design and step up your game.

At times, backing down may also be an option. Do not hesitate to minimize your logo filling, change colors, removing art clips that are unpurposeful, and in the end, you will make a robust styled emblem that is the competition itself.

Overall, if the theme is clothing and the logo is a digital effect of dark colors, the viewers will surely back off without giving it a second thought. Invest your time and idea focusing the content thrust, and allow your skillful inner human to handle the rest.

You may also want to read Startup Owners Beware: Logo Design is not a DIY Exercise.


That’s an end to everything you need to know about visual identity. A variety of tools are available in the market for setting up a portrait of your emblem, visually or graphically. The logo is not confronted with a single design. It may change over the period and become according to the specific century. The logo design can not stay confined to an individual style. Keep yourself up to date with new fonts and styles. The buyers will give you the benefit of the doubt with eyes closed.

  • A Picture of Waqas D.

    Waqas D.

Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.

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