Last Updated on April 9th, 2021
What is a brand without proper promotions? If you have a brand with a vision to promote it to attract customers, then you definitely need to explore all marketing channels. The whole reason for merchandise branding is to promote the products or services sold by the company.
A number of brands utilize merchandise to promote brands and drive customers towards them. The idea is to generate sales based on the number of customers that the brand attracts the business.
Before starting with branded merchandise, you first need to see what exactly it means.
The merchandise branding refers to a product or anything else that has a company identity, for instance, a logo or company’s message printed on it comes under the umbrella of branded merchandise.
This is the first reason why brands use high-quality products for promotion. No great brand in the market is without a logo or a brand identity. All those brands that are in the market for the long haul look after developing a brand identity through a designated logo and other important branded material.
You must have seen businesses using t-shirts, drinkware, women’s apparel, etc. with their logo printed on it to promote their business. Apart from it, mostly these products are not a part of the brand, but still, they work for business’s promotion. Furthermore, it also creates brand awareness.
One must think about how merchandise branding can be done? For starters, make sure you’re aware of your brand and you know which platforms will work the best for you. You need to ensure that the platforms that you’re using for branded merchandising are enough to promote your agenda. If not, maybe it’s time to rethink?
If you’re wondering how branded merchandising can help you, then you will get to know all about it in this article.
Brand merch is not a new phenomenon. In fact, it has been in the market for a long time. The promotional nature of this technique helps brands to increase brand awareness without doing much. With new businesses adding to the market every year, it’s important that the brands focus on unique ways to increase their sales. The focus of all businesses is to earn profits and unless the brands focus on the right thing, it’s impossible to achieve.
So without any further ado, here’s why you need merchandise branding for your brand.
Yes, you heard that right. How much has it happened to you? Imagine if a brand giving you a free promotional product or a giveaway? Would you forget their names? Wouldn’t the gesture will create a kind of fondness for the brand in your heart? Everyone likes free products, therefore, this practice is an excellent way to grab customer’s attention in no time.
It’s already very hard to attain new customers, let alone achieve customer loyalty. So, when it comes to giving out promotional products to the customers, it’s always the best choice to make them remember you forever.
Most of the top companies look after the needs of the employees because they understand that they are the real assets. Unless a business realizes that its employees are not robots, but are human, it becomes easier for them to treat them right.
Employees play a huge role in a company’s success, therefore, looking after their needs should be the priority of the brand. A happy employee makes sure that they meet the company’s objectives and serve them right. Hence, giving away customized water bottles, tees, etc. might be a little gesture, but it surely boosts employees’ morale.
Unless you know your competition, there’s no way that you can win against them. Although the right strategy should be to be the best, the market works in its own ways. A lot of businesses fail in their first or fifth year because they don’t know how to differentiate them from others.
Merchandise branding can help businesses to differentiate themselves from others and win against their competition. The promotional product/service will create an engaging, dedicated, and interesting image of your brand in the market. Not all brands work on branded content, hence, your approach can set you apart from your competition.
In fact, you can also ask your customers to share posts on their social media with your promotional content. Once they do, your social following will increase automatically. Be more visible and trust your intuition when it comes to promoting your brand.
Unless you’re working on generating leads for your business, what are you doing then? For every business, lead generation is extremely important. Not only is it necessary to gain new customers, but also to retain the old ones.
If you’re looking for lead generation, then branded merchandise is a great way to achieve it. Brand merchandising creates brand awareness that is quite strong and does not let a customer easily forget about your brand. There are hundreds of ways through which you can increase lead generation, but if none of them works for you – you can always trust merchandise branding.
Although businesses these days focus more on finding unique ways to deliver their brand’s message, brand merch is a great way to do it. Not only it gets their attention, but also works as a business card for your business.
Consider it a modern business card!
All you have to do is think like your customer. What do they like? How can you grab their attention? What are they looking for? How can your products meet their requirements?
Promotional products are all that you need to meet the needs of your customers. If you know how to use them in the right way, then it’s all that you will need to speak for your brand. Giving away something creates a valuable impression on the customer, than simply handing over your business card.
An important read for you: 9 professional logo design benefits you hardly know about
Think like a marketer – why do they invest so much in campaigns? Why do they invest money in an advertisement? Why do they try to send out their message to a larger audience?
In short, why do they do what they do?
The first thing that every brand is looking for is to create brand awareness and marketers are solely working for the same reason. Unless you grab the attention of your customers, you cannot encourage them to shop from you.
Branded merchandise can increase the exposure for your brand and can help you stay in the market for a long time. So, when it comes to branded promotions, brand recognition is automatically achieved.
If you compare brand merchandising with other marketing techniques, then you will clearly realize that it’s pretty cost-effective. Advertisement on TV, billboard, etc. can cost you a lot, but the brand merch is a great way to keep your feet on the ground.
Apart from it, the profits attached to brand merchandising are pretty great that makes it a good way to enter the market. If you’re giving out promotional products, then chances are that you will attract more customers and strengthen your brand reputation.
Coming to an important part – how to create amazing, intriguing, and mind-blowing branded merchandise? As you already know how important having merchandise is, therefore, you need to start working on it right away.
Since you’re the artist or the designer, you need to know how to send the right message to the audience. But, if you’re finding it hard to start working on brand merchandise, then you’re in the right place.
If you’re ready, here’s what you need to work on when you’re planning on creating brand merch.
Now that you’re aware of all the basics, now is your time to start with your own merchandise branding project. Although the task is not as simple as it may look, it’s all worth it. Some designers take months to come up with a good idea that goes well with the plan, while, others already have it in their minds.
The main idea is not only to through promotional products in the market. The idea is to create brand awareness and to ensure that merchandise branding generates leads for you. The sale is an important part of any business and without it, the brand stands nowhere. If your branded merchandise is not getting you more customers, then it’s of no use.
Your promotional products should speak for your brand and must not go in vain. The efforts that you put into creating brand awareness always pays off. So, if you’re ready to take the business to the next level, then merchandise branding is all that you need.
Branded merchandise is a part of every big business these days and for all the right reasons.
Brands are not only focusing on creating brand awareness but also looking forward to giving something to the brand in return to ensure that the customer sticks with it for a long time. If you have a similar aim, then branded merchandise is all you need.
Not only is it cost-effective, but it’s also a great way to give a whole new image to your brand. Make sure to use all the right techniques to reach your audience.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.
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