Successful businesses that live for a decade or more are a by-product of strategic branding. Smart branding can give meaning and life to a brand. It makes the brand relevant and emotionally relatable to the audience. It is achieved through ads and campaigns and smart marketing techniques. Creating a long-lasting relationship with consumers is the key that every successful business uses.
A successful brand is not the one that has never seen a hard time, but the one that has seen it all. The good, the bad, the loss, the profit, the criticism, but in the end they sail through everything.
Here are some key branding quotes from successful business owners. These quotes are the essence of the lessons that they have learned, surviving through every summer and winter.
“The way a company brands itself is everything–it will ultimately decide whether a business survives.”
Branding is the first step towards business survival. The success of the business relies on the way the company brands itself.
Branson was born on July 18, 1950, in England. His father was a barrister by profession. His mother was a flight attendant. Branson had dyslexia, which made schooling impossible for him. Because of this, he later dropped out at the tender age of 16.
After dropping out, he started a magazine venture by the name of the student. The magazine targeted youth-oriented content. He made $8000 in advertising by the sale of his first edition.
He later started a mail-order record company called Virgin. Virgin was initially created to fund his magazine venture. Today virgin music is among the top six record companies worldwide.
“We all need people who will give us feedback. That’s how we improve.”
Bill Gates is a brand in himself and he focuses on getting feedback from the user. He considers it to be the only tool for improvement.
William Henry Gates III was born on October 28, 1955, in Seattle, Washington, USA. His father was a law student and his mother was very athletic in her university days. She, later on, became a teacher. After some time, she started working at IBM.
At 13, Bill Gates got enrolled in an exclusive preparatory lakeside school. A computer company proposed to provide computer education to students. Bill Gates became obsessed with computers and what they were capable of. He later developed a computer program Tic Tac Toe, in which the computer was the opponent.
He started Microsoft in 1975 alongside his partner Allen. The first revenue they generated was $16,005. Today their income alone is $44.3 billion.
“As someone who is in the midst of the journey, my advice would be to keep going. Keep believing that what you are doing will bring unique value to consumers.”
This saying by Ming. S Zhao gives confidence to brands about striving for improvements and considering every step as part of the journey. Ms Zhao is a business strategist, capitalist, and businesswoman. She is the co-founder of an innovative skincare line called ‘Proven Skincare’. The venture uses high-tech AI technology to customize skincare products according to individual skin needs. Their venture also won MIT’S AI technology of the year award.
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“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”
Lisa Gansky explains about survival or brands for self-evaluation. To survive in the competitive market, a brand has to go through testing and redefining.
Lisa Gansky was born in May 1861, in the United States. She is the founder of Ofoto, Co-founder of GNN, and Co-founder of Dos Margaritas. She has successfully authored many books.
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
Scott David through his statement prioritizes the value of consumer feedback. Providing and working towards consumer satisfaction creates a positive brand image.
Scott David Cook was born in 1952 in the United States. He kick-started his career at Procter and Gamble. He launched Intuit in 1983. The basic concept was to help people pay their bills. Today the company helps people and small businesses to help manage their finances.
“Your brand is a story unfolding across all customer touchpoints.”
Jonah Sachs was born on May 19 1975, in Brooklyn, New York. He is a successful author. He is also the Co-founder of free-range studios. It is an agency that focuses on storytelling strategies that help social media brand’s in their campaigns.
“Making promises and keeping them is a great way to build a brand.”
Seth Godin emphasizes on delivering what brands promise. He considers this the only way to build a brand.
Seth is a best-selling author and founder of Seth Godin Production. It was a book packaging business. He later founded Yoyodyne, a marketing company. He, in July 2008, launched Squidoo. His net worth is $50 million US Dollars.
“To be irreplaceable, one must always be different.”
Coco Chanel does not need an introduction. The name is a brand itself and it has always worked on creating something different and has become irreplaceable.
Coco Chanel was born in August 1883, in Saumur, France. She grew up in an orphanage under the strict guidance of Catholic nuns. She was a fashion designer and businesswoman. She is the founder of the iconic brand, Chanel. Her most notable contributions to fashion are changing the prospect of clothing for women.
“The best marketing strategy ever: CARE.”
Caring is the best way to build a positive image among consumers. Once they start trusting the brand, the job is done.
Gary Vaynerchuk was born on November 14, 1975, in Russia. He first took charge of his father’s wine shop and changed its name to the Wine Library. He later started a webcast on YouTube covering wine. VaynerMedia was another venture that he founded, it provided digital ad services. In 2015, his agency was named as an A-listed agency.
“If people believe they share values with a company, they will stay loyal to the brand.”
Customer loyalty is the key to success for any brand. This is only achieved by making the brand connected to its consumer.
When Howard started working at Hammarplast. He first heard about Starbucks from there and visited it. Later he started working at Starbucks as director of retail operations and marketing. He wanted Starbucks to sell coffee as a drink, which the owners were not ready to do. Later they sold Starbucks to Howard, which proved to be the turning point of Starbucks that we know today.
“It’s not what you sell that matters as much as how you sell it!”
As per Brian Halligan, an American administrator and lecturer at MIT and co-founder of HubSpot, the way of marketing matters way more than the product yield.
“Build something 100 people love, not something 1 million people kind of like.”
Brian, through his words, emphasizes on creating something that people love and cannot live without. For him, it is not about just survival in the tough market, it is about being known as the best.
Brian Joseph Chesky was born on August 29, 1981, in Niskayuna, New York. He is the co-founder of Airbnb. It all started when he and his roommate did not have the money to pay rent. They rented out their apartment. He also is a committed philanthropist.
“Building a mission and building a business go hand in hand”
Running something like Facebook that everybody knows about has made Mark Zukerberg realize about the importance of running a business as a mission. It should not be about money every time, it should be about reaching a goal and completing the mission.
He was born on May 14, 1984, in white plains, New York. He is the founding father of Facebook. Facebook was a college project which was built to form communication among the University campus. But because of its popularity, it later expanded throughout the world. Mark Zuckerberg is also a philanthropist.
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“Your brand is what other people say about you when you’re not in the room,” but effective branding means there are no “other people.”
Jeff Bezos explains about the image of a brand. Through effective branding, people must be able to trust the brand and see it as the brand sees itself.
Jeffrey Preston Jorgensen was born on January 12, 1964, in Albuquerque, New Mexico. He is a graduate of Princeton University, 1986, in Electrical Engineering and Computer Science. He is the founder of Amazon founded in 1994. Initially, Amazon only sold books, but later they started expanding their venture.
“All of us need to understand the importance of branding. We are CEOs of our own companies: To be in business today, our most important job is to be head marketer for the brand called You.”
The person who represents the brand becomes the brand himself. With so many brands in the market, people must be able to recognize the brand through its CEOs. This is what Thomas J. Peters believes. He was born on November 7, 1942, in Baltimore, Maryland. He is an author and a speaker. He also works as an independent consultant. His management and leadership skill makes him the most sought spokesperson.
“Marketing is about values. It is a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be clear about what we want them to know about us.”
Steve Jobs needs no introduction. He has proven his branding skills by making Apple an internationally known brand. He throughout his life worked on making his brand known for what he wants it to be known for.
Steven Paul Jobs was born on February 24, 1955, in San Francisco, California, United States. Steve was the co-founder of Apple, chairman of Pixar, and founder of neXT. He is considered to be the man behind the revolution in personal computers. He died in October 2011. His net worth was $7 billion.
“A brand’s strength is built upon its determination to promote its distinctive values and mission.”
Every brand should be built around its values and mission. This is what Jean-Noel believes. He is a renowned expert on brands. He is known for his strategic brand management, brand architecture and luxury administration. He is also a world-famous author.
“You know you are here to do something–to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand, you attract people who want the promise of your brand–which you deliver.”
This quote comes from Dave Buck who believes in creating a compelling brand that easily attracts people not because of hearsay but because of what the brand delivers. He is the Co-founder of coach Ville. He has coached one-on-one to over 1000 leaders.
“If I lost control of the business, I’d lose myself–or at least the ability to be myself. Owning myself is a way to be me.”
Oprah Gail Winfrey was born on January 29, 1954, in Kosciusko, Mississippi, USA. She was born into poverty and faced sexual abuse from childhood to teens. Her first job was at a radio station. She is most popularly known for her TV show, the Oprah Winfrey Show.
“Work smart. Get things done.”
As per Susan Wojcicki, working smart is inevitable. It gets things done smoothly.
The current CEO of YouTube. Susan Diane Wojcicki was born on July 5, 1968, in Santa Clara County, California, USA. She was also involved in the founding of Google.
These entrepreneurs have seen it all. They have worked for and owned multiple ventures. These branding quotes are specifically useful and enlightening for people who have just got started. Or for people who are frustrated with how things are moving forward.
With will, determination and discipline any business can thrive. Failure is just there to show the difference from success. It is not something to stop but to push forward. Every idea is worth a shot.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharges brands by crafting memorable logos, brand identities and engaging websites. Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. View our portfolio or get in touch.
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