From 2020-21 we had no predictable year. Despise it as we may evolution did strike the world in 2020 and continues to do so in 2021. There are pros and cons to every change, however and we did embrace some while we ...
Let’s make some mighty crucial claims before we go deep into our ted talk 2.0. Branding your photography business is vital. That’s it Period. Now, why am I going around making such bold claims, you might wonder? ...
One of the common questions that I have come across from business owners is that despite equipping their marketing and sales team with the best resources, they fail to deliver as per their expectations. This failure I believe goes down ...
I strongly feel that corporate identity is one of the most misunderstood terms and concepts. Back in my academic career, I thought that the term was synonymous with logos or meant sectors such as technology, banking, or the legal industry ...
The art deco logo and its design found their inception in an iconic movement that spread in France following World War I. In the 1920s, the Parisian art community assembled to display an exhibition highlighting the best of arts ...
Logo designing seems pretty easy, but ask a designer how much effort they put into it to get the desired outcome. There are hundreds of businesses in the market and each one of them has its own logo design. When it comes to designing a logo ...
Walk down the memory lane… During the summers last year, I volunteered for a small company in my vicinity that provided plumbing services to big, corporate organizations. They were pros at their work, yet I noticed they had a significantly ...
McDonald’s started in 1954 and today it has more than 36,000 branches in over 100 countries. The tagline of McDonald’s ‘I’m Lovin’ it’ holds true in the hearts of its customers. It’s the number one restaurant in the world ...
Before I start writing about how your logo is good or bad, here’s a piece of advice that you can use. Logo quality can make or break your brand! Seems pretty scary and harsh, right? But it’s the truth. Any brand that did not pay attention ...