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Insights, tips, and trends in branding, design, development, and digital marketing to help your business grow.

How Logos Affect Brand Equity

How Logos Affect Brand Equity

Branding and Brand Equity is no joke and logo design is a part of it. How do logos affect brand equity? Learn how to influence customer’s decisions.

December 18, 2020
Embracing the Pastel Color palette

Embracing the Pastel Color palette

All about what are pastel colors, the multiple pastel shades which are used in advertising and how pastel color schemes have become popular due to their greater impact in branding.

October 22, 2020
History of the Coca Cola Logo

History of the Coca Cola Logo

Let’s look at the Coca Cola logo evolution and take key design lessons from this century old brand and see what young brands can learn in terms of design and branding.

October 15, 2020
How To Choose a Logo Designer

How To Choose a Logo Designer

No idea how to choose a logo designer? Discover the process to rate and hire logo designer for your creative project and ensure that you’re picked the right talent.

April 6, 2020
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